Today digital marketing strategies replaced the traditional ones. These strategies are constantly improving and evolving. In the era of technological progress such digital marketing tools influence the work of companies a lot. They have to be considered and taken into account when developing marketing activities and campaigns. Marketing automation platform offered by bpm’online will help to implement key marketing objectives and get maximum benefit for the company. More detailed information about marketing automation platform can be obtained by clicking on the link https://www.bpmonline.com/marketing.
In the age of information technology the majority of companies try to use accessible data to establish strong relationships with customers by understanding their needs and desires better. Establishing such contacts with your target audience is of crucial importance for further brand recognition and achievement business goals. Traditional marketing solutions become quite ineffective on the digital technology background. They require huge financial investments and do not bring the desired result.
There is a need to develop a more thorough approach to attract potential customers. Marketing automation platform becomes the best choice in this situation. You can also study more about bpm’online CRM precisely, if follow the link https://www.bpmonline.com/crm-products.
Marketing automation platform overview
In general, automated marketing is a set of technological instruments that make the most laborious and complicated marketing processes easier. You can monitor each aspect of your company activity – from potential clients’ attraction to lead nurturing and questions about activities of the sales department. One more goal of marketing automation platform by bpm’online is to focus on the most qualified and sales-ready leads. The detailed study of the main advantages of marketing automation platforms will convince you of their usefulness.
Learn to understand your clients better
Bpm’online marketing automation platform will definitely help you establish contacts with your customers and understand their requirements and desires. It makes all the marketing processes more effective. You can realize the following:
- make the detailed customer profiles;
- expand the information about the clients by specifying data about their career aspects, geographical position, remarkable events, etc;
- add to the profiles the information from the social networks as Facebook and Twitter;
- continuously update the available data;
- keep the profiles accurate and relevant.
Bpm’online allows applying various filters to keep all the data in order and timely delete outdated information.
Successful management without special knowledge
Very often marketing campaigns set many goals and the main ones can get out of control. Moreover, your marketers can face problems in leads management due to its uncertainty. There is a solution. Choose bpm’online and its effective marketing automation platform because:
- it will give your employees a plan what to do at this or that stage of your marketing campaign;
- you can create such plan with the campaign designer and establish conditions for moving to the next stage of the campaign;
- marketing automation platform developed by bpm’online allows determining the criteria for target conversion rates and the campaign on the whole.
Moreover, you can control all its stages on a real-time basis.
Simplifying the marketing automation process by website tracking
It is important to start researching the information about your potential clients before they become your leads. It is well known that, web browsers start to collect information from the first visit to the website. It takes into account time spent on the website and all clicks made on it. When a person registers all the essential data is transmitted to bpm’online marketing automation platform. The profile of the potential client is added automatically.
This instrument is indispensible when it concerns the website traffic sources and the whole productivity of the campaign. With its help you can pay special attention to all the marketing channels. You can observe all necessary information in the profiles of your leads and dashboard analytics.
Increasing productivity with marketing automation platform
One more important automation instrument is analytics. You can monitor all the stages of marketing campaign on a real time basis. Bpm’online marketing automation platform analyzes all the available information and gives a detailed report for you to monitor the results of your marketing campaign at each step. All you need is to set filters according to your business objectives and study the results.
All the advantages mentioned above make the marketing automation platform essential for any successful marketing campaign. It also saves more time and money when applied properly.